Proffer spoke to Coelho about American Pie, McLean and Holly's connection, and the divisiveness in the United States at the time. The documentary premiered July 19 on streaming service Paramount+. In it, Proffer explores the meaning behind McLean's song - and McLean himself opens up about the 1959 plane crash that killed musician Buddy Holly, to which the song refers. The new documentary, The Day the Music Died: Don McLean’s American Pie is out TODAY exclusively on Paramount+! /etTYZtfBIw- Pie is the subject of Proffer's latest documentary, The Day The Music Died.